“Never before have fans had such direct access to their sporting heroes“ – Lewis Wiltshire, Head of Sport for Twitter UK
The social web is going to make London 2012 the most exciting and interactive Olympics yet. We now enjoy direct access to our sporting heroes. Whichever sport you’re into, Twitter, Facebook, G+ and foursquare allow you to follow and interact with athletes directly and in ‘real-time’.
The advantages for sports fans are obvious. It will greatly enhance our enjoyment of the sporting spectacles that we already enjoy – but what about the athletes? What’s in it for them?
To begin with, ‘the social web’ presented a problem for businesses. The value of social media was clear, but how could they take advantage of platforms designed for individuals?
Thankfully, all the major social platforms were quick to realise the role that businesses had to play. This is how company pages came about.